Our company offers beetroot coloring agent powder which is extracted and refined from beetroot. It primarily consists of betacyanins and betaxanthins. The powder is easily soluble in water in a red to fuchsia color, and has good heat and light resistance. In the pH range of 3.0 to 8.0, it has a red tone. The powder we provide is manufactured by a special process that removes the flavor and odor of the beetroot during the manufacturing process. As a result, our beetroot red food color is highly concentrated.